The Author
Dr. Stephen Wendel
Behavioral Scientist
Dr. Wendel is an applied behavioral scientist who studies how digital products can help people take action more effectively. He currently serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.
Stephen has authored three books on applied behavioral science (Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design) and founded the non-profit Action Design Network: educating the public on how to apply behavioral research to product development with monthly events in fifteen cities.
He has two wonderful kids, who don’t care about behavioral science at all.
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Books and Articles
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Conference Presentations
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Experiments Conducted
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Media Citations
GALLERY
Chicago Booth: Think Better Series
Challenges and Opportunities of Behavioral Science in Business
UXLisbon
3 Strategies to Change Behavior
TedX Talk
The Gap Between Intention and Action
Morningstar Studio Interview
Behavioral Science and Investing: How to Keep Cool When The Market Is Not
Sample Media Article
New York Times article on savings behavior, focusing on Dr. Wendel's research
Sample Media Coverage
A piece from Reuters on Dr. Wendel's Research on the US retirement savings crisis
CONTACT
SPEAKING
Interested on having Dr Wendel at your next conference?
TRAINING
Help your team create more impactful, behavior changing products & communications.
CONSULTANCY
Need help on a project that requires behavioral science?
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